As car manufacturers continue to introduce more advanced technology, the influx of new features in vehicles is becoming a mixed blessing for buyers. While some appreciate the convenience and innovation, others find the tech frustrating and overwhelming. According to J.D. Power’s 2024 U.S. Tech Experience Index Study, the reception of these features varies widely among car owners.
The Impact of Advanced Vehicle Technology on Buyers
The study ranks vehicle features using a “problems per 100 vehicles” (PP100) scale, allowing insight into how well these technologies perform. One of the most criticized features was gesture controls, which garnered a high score of 43.4 PP100. A significant 21 percent of owners reported dissatisfaction, noting that the feature often fails to function properly. Additionally, more advanced versions of hands-free driving assistance systems were also rated poorly, reflecting users’ frustration with their limited usefulness.
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Some Features Still Earn Praise
Despite the challenges, not all tech features received negative reviews. Certain Advanced Driver Assistance Systems (ADAS), such as blind spot monitoring, were well-received. These systems solve specific problems and enhance driving safety, making them practical for everyday use. Unlike more experimental technologies, ADAS features tend to be easier for owners to understand and appreciate.
Passenger Display Screens: A Point of Contention
Passenger display screens, which are increasingly being added to high-end vehicles, were another divisive feature. Many owners felt that these displays were unnecessary, especially since only about 10 percent of vehicles regularly have a front-seat passenger. Additionally, dealers have struggled to effectively demonstrate how to use these screens, further reducing their appeal.
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Tesla’s Growing Pains in the Mainstream Market
As a leader in automotive technology, Tesla has been known for its innovative features. However, as the company transitions from serving early adopters to a more mainstream audience, some of its tech features have faced backlash. For instance, Tesla’s direct driver monitoring system was reported as problematic by several owners, contributing to a downward trend in the company’s ratings in this year’s study.
New Metric for Evaluating ROI on Tech Features
This year, J.D. Power introduced a new return on investment (ROI) analysis, aimed at helping automakers determine which tech features provide the most value to both manufacturers and consumers. With responses collected from nearly 82,000 owners of 2024 model-year vehicles within the first 90 days of ownership, this data offers valuable insights into what buyers truly want in their vehicles.
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FAQs
What is the biggest complaint about new car technology?
One of the major complaints is related to gesture controls, with 21 percent of owners reporting issues with its functionality.
Which car features do owners appreciate the most?
Advanced Driver Assistance Systems (ADAS) like blind spot monitoring received favorable reviews, as they address specific driving needs.
How do passengers feel about display screens in vehicles?
Many owners feel passenger display screens are unnecessary, particularly since only a small percentage of vehicles frequently have front passengers.
How is Tesla’s technology performing in the mainstream market?
Some of Tesla’s features, like the direct driver monitoring system, have received negative feedback from mainstream buyers, indicating growing pains as the company expands beyond early adopters.
What does J.D. Power’s new ROI analysis reveal?
The ROI analysis helps automakers identify which tech features are worth investing in for future vehicle models, ensuring a balance between innovation and practicality.